AI Insights
Automated analysis · Updated 13 April 2026
3 new insights
Opportunity
Fussy eaters represent 60% of leads
Stock premium grain-free options — this segment has 23% higher cart values and converts at 1.8× the average rate.
Trend
Cape Town leads up 18% week-over-week
Western Cape campaign is outperforming all other regions by 2.3×. Consider increasing budget allocation by 20–25%.
Anomaly
Cat cart values dropped 12% this week
Investigate cat food pricing and competitor positioning — this segment may need a promotional adjustment or bundle offer.
Product × Pet Type
Popularity Heatmap
| Product | 🐕 Dog | 🐈 Cat |
|---|---|---|
| Acana Adult Dog | 18 | — |
| Royal Canin | 14 | 12 |
| Hills Science Diet | 12 | 8 |
| Pet Dent Dental Paste | 10 | 4 |
| Vets2Pets Omega 3 | 16 | 2 |
| Hills Senior Vitality | 8 | 3 |
| Hill's Prescription | 4 | 9 |
| Montego Classic | 7 | — |
Low
High
Fussiness Breakdown
Eating Behaviour Segments
Very Fussy40%
Somewhat Fussy33%
Not Fussy27%
Fussy eaters (combined) account for 73% of all leads
Age Distribution
Pet Age Breakdown
Adult pets (4–6 yrs) represent the largest segment